January 31, 2010

Genius...

How do you get more publicity for a business than running a Super Bowl ad and spend not 2.3 million for the 30 seconds but nothing...no money? You pick a controversial topic for the Super Bowl viewing audience...gay dating, and add a potentially overly aggressive sexual adjective to the title of the website and boom - ManCrush! Honestly though...genius. And perhaps the greatest marketing coup in history...